Organizations have a need to understand the marketplace for their products and services. They need to know about their competitors and their offerings to build better products and services and maintain a competitive advantage.
We help organizations assess how their product or service performs against competition in a number of areas including functionality, durability, quality, etc. We identify the strengths and weaknesses of competing products to help organization make informed decisions for their product or service.
- Develop a list of issues that need to be addressed in order to compete effectively