Making A Difference One Experience At A Time
Given below are a few areas where we have done extensive work and have developed engagement and delivery centric best practices.
Redesign of An Existing Enterprise ERP Product
Social Listening, Online Community Immersion & Content Marketing For Product SignUp & Inquiry For a Fintech Firm
User Experience Review And Interface Redesign for an Insurance Tech Product
Client:
Technology Firm (Among the Top 100 in India)
The Challenge:
The client had put together the initial prototype for their insurance-based software that had a lot of navigation issues. There were too many screens with overwhelming data to be interacted. First the information architecture needed review and then more importantly it was required to bridge the gap between the task-flow and the screen-flow.
End to End Product Development For An Interactive Application
Client:
Technology Firm, UAE
The Challenge:
In the soft furnishing industry majority of budget is spent on the sales forces that help the customers decide on their buy. The client wanted to reduce this expenditure by introducing an interactive application that would help the customers in visualizing the fabrics on the furniture. The challenge lied in bringing the user experience of visualizing and selecting soft furnishing items as close to reality as possible, in a virtual environment.
Concept, Interaction & Interface Design For A Travel Experiences Product
Concept, Interaction and Interface Design for a Voting Application Platform
Usability Inspection & Interface Redesign For The New Version Of A Hospital Management System
Interactive Toolkit For Salesforce Training
Exploring Newer Interface & Interaction Design Paradigms For E-Commerce Applications On Handheld Devices
Client:
Technology Firm
The Challenge:
The client wanted to design and develop a ‘Diagnostic Tool Kit’. The presentation would be used by the client’s sales force to explain the advantages for a “Retail Outlet (RO)” to become a “Quick Service The client wanted to explore new possibilities in interface and interaction paradigms for e-commerce applications on handheld devices. The challenge was to introduce a new shopping experience for the customers, which would be backed by an artificial intelligence search engine to enable an encounter as close as possible to real life. The client wanted to push intelligent selling and up-selling through the application interface.
Usability Testing & Focus Groups For Identifying Interaction Trends Of Global Users With Localized Content
Client:
User Experience Firm, UK
The Challenge:
The client was testing the new website prototypes for a Telecommunications firm across the globe. The primary focus was on identifying interaction trends of global users with localized content. Challenge lied in capturing data that would give insight into the design and usability issues for designing effective regional home pages and navigators for the new website for the Telecommunications firm.
Expert Review Of a Technology Touchpoint For A University
Client:
User Experience Firm, UK
The Challenge:
The client outsourced the usability review of a Universtiy website in the UK. The site had a deep drill-down navigation structure with a lot of cross referencing to other internal university web pages. The challenge was in simplifying the navigation structure and redefining the information architecture.
Tackling Sales Related Challenges With A Subscription Based Program
Client:
Online customized jewellery portal
The Challenge:
A major challenge faced by the client; a customized jewellery portal was its sales function. The sales numbers did not meet the client’s expectations. Even though the customers’ trust in their brand was high, they struggled to sell as they were only pushing information pertaining to products to them without any returns.
Improving Engagement Through Informative Content That Adds Value
Client:
A Sports Fan Engagement Platform
The Challenge:
The content being shared by the client with their audience was becoming repetitive in nature. More so, the content was only focused around making sales happen with no emphasis being laid on offering value or information through the content. This approach resulted in lack of trust between the client and the audience. Consequently, the client failed to see any ROI on the delivered content.
Using A Content-Driven Marketing Strategy To Increase Adoption Rates
Client:
Injury Management Software
The Challenge:
Our client had an All-in-one injury management software that could help make easy the lives of School Administrators, Athletic Trainers and Athletic Directors. The problem here was that the adoption of the software by them was lower than the expectations. The client had a low marketing budget so they were interested in running a 6 week campaign targeting the identified target groups to create awareness and then consequently increase sales.
Using Content Marketing To Launch A Start-up Software Product
Client:
A Screen Capturing Tool
The Challenge:
Our client was a tech product startup run by a team of tech enthusiasts with years of experience to rely on. However, the team lacked the marketing knowledge needed establish their product. Being a startup, the client had budget restrictions in place. And with the formal release of the product only 5 months away, the client wanted to start with the marketing activities at the earliest so as to establish its presence in the market gradually.