Customer is passively exposed to a long list of brands from past experience, marketing communications, advocacy of others.
The focus is to create exposure for the brand through various technology experiences across various digital platforms. Based on understanding what is currently being done across the entire customer journey & what the competitors are currently doing, a focused Go To Market strategy is planned. Keeping track of various marketing metrics and planning a strategic marketing calendar with proper budget allocation is critical in getting a proper ROI.
Key Customer Impression:
Key Focus Area:
Market Situation and Competitive Marketing Intelligence, Marketing Audit across the various stages of the Customer Path, Go To Market Strategy, Marketing Metrics Planning, Strategic Marketing Calendar with budget allocation.
Competitive Analysis Framework, Marketing Audit Toolkit , Go To Market Strategizer, Marketing Metric Tracker, Strategic Marketing Planner