Need:
Organizations need to be involved in rapid experimentation since digital technologies make it fast, easy and inexpensive to test new concepts. The approach to innovation needs to be based on validating new concepts through rapid and iterative learning.

Description:
Organizations need to have a clear understanding of experiments to be done with valid samples, test groups and controls & also those experiments that are designed for open-ended inquiry. To get results it is important to understand both minimum viable prototypes and products & understand the paths to scaling up innovation