Prompted by curiosity, customers research for more information from friends and family, media, & directly from brands.
There is a need to initiate conversation with the right audience through powerful storytelling. Instead of delivering only value-proposition messages to all, organizations need to develop and distribute content that is useful and valuable to a community of potential customers.
Key Customer Impression:
I Am Convinced
Community Development Roadmap, Community Engagement Support, Content Marketing Roadmap (Goal Setting, Customer Mapping, Content Ideation & Planning), Content Development (Creation, Distribution, Amplification), Content Monitoring (Content Marketing Evaluation, Content Marketing Improvement), Thought Leadership Positioning
Community Builder Toolkit, Content Marketing Framework