Integrate Multiple Channels To Create A Seamless And Consistent Customer Experience
Customer Behaviour:
Customers decide to buy a particular brand and interact deeper through purchase, usage & post purchase services.
Description:
There is a need to integrate traditional & digital media and experiences & create omnichannel marketing to get brand commitment from the customer. Integrating multiple channels to create a seamless and consistent customer experience is important. Focus around Mobile Commerce, Bringing Webrooming into offline Channels (offline channels to engage customers with relevant digital content that facilitates purchase decisions and enhances engagement, Brining Showrooming into Online channels (To bring the compelling benefits of offline shopping to online channels), Channel Analytics to optimize the omnichannel experience.
Customer Act
Key Customer Impression:
I Am Buying
Key Focus:
Commitment
Key Services:
Mobile Commerce Roadmap, Webrooming Strategy Into Offline Channels (offline channels to engage customers with relevant digital content that facilitates purchase decisions and enhances engagement), Showrooming Strategy Into Online Channels (bring the compelling benefits of offline shopping to online channels), Channel Analytics Roadmap (to optimize the omnichannel experience), Salesforce Management Roadmap, Channel Sales Management Roadmap , Service Experience Strategy
Key Tools:
Webrooming Framework, Showrooming Framework, Channel Analytics Toolkit, Strategic Sales Accelerator, Strategic Sales Toolkit, Customer Touchpoint & Channel Map Strategizer, Service Experience Framework