In the digital age, organizations must learn how to continuously adapt their value proposition. It is important for organizations to focus beyond the current business model and deliver value to their customers as newer technologies are changing the opportunities available and also the needs of the customers.
Organizations need to adapt their value proposition by understanding the different key concepts of market value, the possible paths out of a declining market position, steps to effectively analyze the existing value proposition, & identify the emerging threats and opportunities.
- Discovering new customers & applications for the current products
- Developing a new set of products in anticipation of rapid customer changes
- Developing new ways to engage a business's customers while they are still loyal to it.
Strategic Tool Used To Create Impact:
- Value Proposition Roadmap
- Disruptive Business Model Map
- Disruptive Response Planner